Sustainability forms a basis for everything we do.


At NOUL, sustainability is at the core of our ambition of becoming a company with a soul as well as of our strategy and business practices. As a global corporate citizen, we are committed to embracing social responsibility and sustainability in all of our business practices—the company mission, operation of business and organization, and corporate culture.

A company that achieves social mission in a responsible way
A company whose sustainability perspective is deeply rooted in all activities of the organization

This is NOUL, a company with a soul.


In an effort to realize our ambition based on sustainability, NOUL is committed to deliberately consider and practice the following issues along with the growth of the organization.



Major decisions are made based upon NOUL’s mission to tackle challenging humanity issues caused by diseases through an innovative approach.


Support and comply with the regulations of free and fair competition and never tolerate with any forms of corruption in all business practices.


Compliance with the law that is either directly or indirectly related is expected in all business exercises.


Define and incorporate ethical standards that are expected by the society and the intent of the law beyond the compliance with the regulations.


Respect human rights of all stakeholders, including all members of NOUL, customers, and local community, while adhering to the international standards and principles of corporate human rights.


Regulate balanced and effective decision making processes and employ a sustainability officer to take part in representative decision making of the company.


Purse profitability based upon the long-term corporate value rather than short-term profit.


Strive to communicate the best quality and customer value by providing satisfactory products and services to customer expectations.


Health and safety of the members of NOUL and the stakeholders always come first.


Provide unbiased capability development opportunity, which allows all members who agree and support the mission and the values of the company to contribute to the company in their own desired way.


All business practices aim to minimize the negative effects on all living organisms and their ecosystem and consider the consequences.


Secure and manage all the information of each individual and groups gained from business practices, including customers, NOUL people, vendors and all stakeholders.


Regard communication with the stakeholders as one of the crucial social responsibilities, and involve stakeholders as much as possible especially in major corporate and social issues.


As a corporate citizen in a global society, meet the needs of stakeholders of NOUL and local community and contribute to solving the social problems.


Share the drive for sustainability with NOUL’s business partners as well as NOUL people, and furthermore, with overall value chain.


Actively seek for collaboration and participation with credible partners in order to achieve the mission more effectively.


We strive to support UN SDGs.


Countries are, while not legally binding, are expected to take ownership and adopt Sustainable Development Goals (SDGs)—17 goals and 169 targets to end all forms of poverty, eradicate diseases, support inclusive growth, tackle climate change and others— over the next fifteen years, from 2015 to 2030. The business goals of NOUL contribute to the achievement of Goal 3 of SDGs, ”Good Health and Well-Being”, especially of Target 3.3 and 3.4.


NOUL is developing an innovative diagnostics solution to eliminate three global infectious diseases—malaria, tuberculosis, HIV/AIDS. We strive to contribute to the elimination of communicable diseases stated in SDGs 3.3 and prevention and treatment of non-communicable diseases stated in SDGs 3.4 by developing the next-generation blood analyzer—basis of all in vitro diagnostics (IVD)— and by providing the service primarily to resource-poor settings.


UN SDGs 3.3
By 2030, end the epidemics of AIDS, tuberculosis, malaria and neglected tropical diseases and combat hepatitis, water-borne diseases and other communicable diseases

UN SDGs 3.4
By 2030, reduce by one third premature mortality from non-communicable diseases through prevention and treatment and promote mental health and well-being


NOUL believes that we can contribute to the decrease in overall mortality rate and the improvement in health through the innovation in in vitro diagnostic processes we are to develop and share.


Business principles of NOUL based on the philosophy of sustainability meet the perspective of the responsible businesses demanded by the global society for the commitment of SDGs.

The UN report on SDGs, Transforming Our World: The 2030 Agenda for Sustainable Development, emphasize the significance of the responsible way of solving such problems along with the 17 goals, the global issues to be solved. Number 67 in this report states thoroughly on the requests of global society on the corporate responsibility and of the global stakeholders.

Private business activity, investment and innovation are major drivers of productivity, inclusive economic growth and job creation. We acknowledge the diversity of the private sector, ranging from micro-enterprises to cooperatives to multinationals. We call upon all businesses to apply their creativity and innovation to solving sustainable development challenges. We will foster a dynamic and well- functioning business sector, while protecting labour rights and environmental and health standards in accordance with relevant international standards and agreements and other ongoing initiatives in this regard, such as the Guiding Principles on Business and Human Rights and the labour standards of the International Labour Organization, the Convention on the Rights of the Child and key multilateral environmental agreements, for parties to those agreements.
— Transforming our world: the 2030 Agenda for Sustainable Development


NOUL believes that the more the social responsibility and sustainability are incorporated into the organization the more efficiently the corporation is capable of achieving SDGs. Furthermore, we believe that this will lead to exceptional competence and better business opportunity now and in the future. Upon this belief, we deliberately study and practice responsible business practices—appreciation of human rights, protection of labor rights, compliance with international standards and principles of environment and health safety.